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My name is Craig Black and I’m an independent designer, lettering artist and typographer running my own studio from my hometown of Gourock in Scotland. Like many other designers’ right now, my life is a little chaotic.
From hand-drawn and cartoon-style elements to imaginative applications of artificial intelligence, the year ahead is likely to see wildly varied and constantly evolving trends across graphic design.
With tech advancing at warp speed; the climate crisis and global turmoil leaving the future feeling uncertain; and concerns in creativity ranging from uniformity and mimicry to economic challenges, great design will need to be innovative, evocative and bold, with clear signs of a human touch.
Here, in no particular order, designers, creative directors and other industry experts offer insights and identify key trends for 2024. For more on trends to come, see our illustration trends roundup.
The best graphic design software makes life easier by automating dull, routine tasks (with the help of AI) and giving us more scope to be creative.
Enter any decent co-working space or trendy coffee shop and you’ll see them. Armed with a laptop, mobile and very little else, an army of freelancers is quietly revolutionising the creative industry.
But while the the design industry has never looked better, the Design Council’s 2018 Design Economy Report concluding more than half of respondents expect the demand for design-related skills to increase in their sector or industry in the next three years, making the leap to a life of freelance can be incredible daunting. The fear of the unknown can be crippling: will you be able to find work, find work that will really add to your graphic design portfolio, pay the bills, stay motivated? Are you too old – or too young? How should you prepare?
I am going to let you in on a secret I discovered just recently. You see, for years I was chasing the same thing that most of us are: success. Whether that is in terms of money, fame, respect or something else – it comes down to how we define what ‘success’ really is.
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